A contemporary, minimal approach. Heat is obliquely referenced through the rising wave pattern.  

In keeping with the minimal aesthetic, this option uses a single colour throughout all branding materials.  The logotype is paired with a distinctive, blocky, heavyweight font. Very and Extremely divisions are distinguished by different shades of red, Extremely being darker and richer.  

This option was produced by extruding a basic logotype into an tiered orthographic projection.

The logotype is paired with a distinctive, blocky, heavyweight font. Very and Extremely divisions are distinguished by different shades of red, Extremely being darker and richer.  

Here the logo is defined by using the VHOT/XHOT text as a mask to knock out a background, leaving only the spaces between lettering visible.

Each division has a vibrant two colour palette and combined gradient to be used with a single, simple, clear font in two weights.