Sonoco Europe
Design & Development
Introduction

Web design and build for international packaging services provider.

Sonoco required a complete redesign on their regional website for Europe. The existing site was disorderly due to a fragmented build, with numerous additions made at different points and in conflicting styles. The brief was to rationalise the site aesthetic, creating a consistent presentation of the brand, while differentiating it from the US parent site.

Prior to the design process, content architecture was reviewed and revised navigation proposed to aid UX.

Adobe CC

Interactive Design

Code & Dev Tools

Platforms

, , , ,
Fonts

Font use was limited to a single typeface, ensuring the style was inline with the brand logotype and copy retained a consistent style across the site, regardless of historical differences between content provided by or related different corporate divisions.

Palette

As with fonts, colours outside of the corporate brand palette used by specific divisions, departments and sub-brands were removed to promote a unified UI.

Layout

Custom Divi layout sections were produced to cater for a variety of content styles. This allowed the site to easily updated and maintained by the client, retaining the drag-and-drop interface (rather than resorting to static page / post templates with ACF fields) while mitigating the possibility for incorrectly styled layouts to be created.

Responsive

All layouts and components were optimised across desktop, tablet and mobile devices.

Icons

A new custom icon set was produced to illustrate various core business concepts, which would be used across related media and marketing material. The intention was to create a simple, clear style that could be easily applied to additional icons as and when the set was be updated.

Next project
HMG