About

Hello, I’m Simon.

With 20 years experience providing services from design, artworking and photography through to front-end development, UI/UX and digital product design, I’m able to manage projects from concept to delivery, consistently delivering effective, creative responses to a brief on time and within budget.

As a multi-disciplinary designer with significant front-end development experience and a background in commercial photography, I am particularly well-qualified to direct cross-media projects and campaigns.

Technical Competency

Experience
2023

Senior Digital Designer

As part of the Customer Experience (CX) team, I am responsible for the design of new product UI, reviewing customer journeys and UX metrics at touchpoints across multiple platforms. I also lead on continuous management and updates to the brand design system, ensuring the correct deployment of assets in digital collateral. In addition to my primary function, I also oversee quality assurance and user acceptance testing for product releases with the development and engineering teams.

2017

Senior Designer

This role was focused on branding and digital design for B2B clients. As part of a small studio team dealing with varied project requirements, the role necessitated a broad skill set from copywriting to illustration, motion graphics and video editing. The majority of my work involved design and front-end development of client websites, primarily across WordPress and Squarespace platforms.

2013

Designer

My position involved creating artwork for clients across a variety of sectors from pharmaceutical technologies to social housing, creating, developing and maintaining brand identities across print and interactive media.

2012

Freelance Creative

Between 2012-14 I provided creative services under WWFF*. During that time I was commissioned on various projects as an artworker, art director, designer and photographer.

2006

Artwork Manager

As Artwork Manager at DHAP I was responsible for all aspects of postproduction, overseeing the workflow from importing and processing images after each shoot, through retouching and reproduction to delivery and related client services.

2004

Art Director

A multi-disciplinary role that involving all aspects of artwork production for artists on the Storm Music record label. I was responsible for the design and direction of original artwork for all releases and associated press advertising and overseeing packaging manufacture / supply to distributors.

2002

Assisting Photographer

Working freelance for a number of photographers, while directing and photographing minor commissions for small businesses and independent editorials. I was in studio and on location for a diverse range of projects, providing on-set assistance, digital post-production services and client services for agency art directors and account managers.

Production Assistant

A short term post managing a major DM promotion to advertising agencies, updating a large contacts database and assuring that targeted content was prepared for specific recipients. I was also involved in general office management and communications.

2022

Ba (Hons)

Design Photography / 1st Class

Blackpool & The Fylde College

1999

BTEC

Arts Foundation Diploma

Blackpool & The Fylde College

1998

A Level

Art / A
English Language / A
Graphic Communication / B

Blackpool Sixth Form College