Prior to the release of plots in the first phase of the build at Colliers Yard on the northern border of Manchester city centre, Renaker commissioned a new, dedicated site to provide information to prospective buyers and drive sales enquiries.

Basic brand guidelines had already been produced and applied to some initial marketing collateral including site hoardings and social channels, but with limited content and no set design system. Following discussions with the client to establish project scope and consider the existing / potential content, a site plan was generated and preliminary content architecture drawn up. This process informed the subsequent development and extension of Colliers Yard brand style.

Site design was carried out in iterative phases with a focus on reusable and variable components to reduce build time and allow for the inclusion of additional content / content types following launch.