Technical Competency
Adobe CC
Interactive Design
Code & Dev Tools
Platforms
Experience
Design Lead
An in-house position that emerged during a period of business expansion, beginning with a primary focus on the review and consolidation of existing brand / marcomms assets into a more ordered and consistent visual identity, before refining brand guidelines and moving on to building a rational, scalable, tokenised design system. Produced in collaboration with the product and UX teams, this system was developed to ensure consistency at all touchpoints across multiple customer facing and back-office platforms, while simultaneously reducing time spent in development and subsequent QA workflows. Reporting directly to the senior executive team, I was involved in ongoing product development / marketing strategy, and was responsible for managing the delivery of all projects within design’s remit.
Graphic & Web Designer
As the visual design lead for all marketing and comms, I developed proposals for design-ops strategies to increase production efficiency, implementing steps to reduce workflow bottlenecks by promoting broader team upskilling, introducing appropriate project management tools and tracking processes, alongside improvements to make asset management and use more accessible across the business. On a day-to-day basis, I ensured that appropriate brand standards were adhered to across a variety of internal and client-facing collateral, managed contractors involved in outsourced projects and handled content/technical updates to and maintenance of the corporate website and associated digital materials.
Senior Digital Designer
As part of the Customer Experience (CX) team, I am responsible for the design of new product UI, reviewing customer journeys and UX metrics at touchpoints across multiple platforms. I also lead on continuous management and updates to the brand design system, ensuring the correct deployment of assets in digital collateral. In addition to my primary function, I also oversee quality assurance and user acceptance testing for product releases with the development and engineering teams.
Senior Designer
This role was focused on branding and digital design for B2B clients. As part of a small studio team dealing with varied project requirements, the role necessitated a broad skill set from copywriting to illustration, motion graphics and video editing. The majority of my work involved design and front-end development of client websites, primarily across WordPress and Squarespace platforms.
Designer
My position involved creating artwork for clients across a variety of sectors from pharmaceutical technologies to social housing, creating, developing and maintaining brand identities across print and interactive media.
Freelance Creative
Between 2012-14 I provided creative services under WWFF*. During that time I was commissioned on various projects as an artworker, art director, designer and photographer.
Artwork Manager
As Artwork Manager at DHAP I was responsible for all aspects of postproduction, overseeing the workflow from importing and processing images after each shoot, through retouching and reproduction to delivery and related client services.
Art Director
A multi-disciplinary role that involving all aspects of artwork production for artists on the Storm Music record label. I was responsible for the design and direction of original artwork for all releases and associated press advertising and overseeing packaging manufacture / supply to distributors.
Assisting Photographer
Working freelance for a number of photographers, while directing and photographing minor commissions for small businesses and independent editorials. I was in studio and on location for a diverse range of projects, providing on-set assistance, digital post-production services and client services for agency art directors and account managers.
Production Assistant
A short term post managing a major DM promotion to advertising agencies, updating a large contacts database and assuring that targeted content was prepared for specific recipients. I was also involved in general office management and communications.